With the new name Apmato for our online self-service app creation system comes the need to find a new logo. We took inspiration from the name: Apmato should sound like something of App and machinery or automatic system. But in fact “mato” is a Japanese word 的 for ”target” or goal. So the real meaning of the name Apmato is to have an App as your target … :-)
Mato is actually the target used for archery. Wikipedia has very nice pictures of “Mato”. There are two different ones used: Hoshi-Mato (星的) and Kasumi-Mato (霞的).
Apmato – the mato for apps
Kasumi-Mato und Hoshi-Mato
Now you can find the two "mato" disks (one for short and one for long distance) in our new logo:
It works good on dark backgrounds.
There is an alternative more compact version of the logo as well.
Compact version with dark background
Compact version with light background
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